We write a lot here at OMAAT about business class innovations.
In particular, the introduction of sliding doors on products Suites will likely eventually become the industry standard for leading carriers in business class.
But remember, the very first airline to introduce sliding, closing doors in business class was a US low cost carrier four years ago, exclusively operating narrow body aircraft.
That airline is JetBlue, and that product is called Mint.
Ben has reviewed Mint several times and considers it to be the best domestic business class in the US.
Currently Mint operates on various domestic US routes, as well as some routes between the US and the Caribbean.
JetBlue has 85 Airbus A321 aircraft on order, though not all of them feature Mint cabins.
Recently we have seen the introduction of A321 variants operating flights between the US and Europe. I’ve written in detail about Primera Air’s bizarre launch into the highly competitive transatlantic market. We have also seen established players like Aer Lingus able to launch new services between the two continents thanks to these new aircraft.
They’re both fuel efficient, and small enough that they’re easier to fill for each flight as opposed to a Boeing 777 or 747.
Boston to London
While JetBlue has long thrown around the idea of launching flights to Europe, they’ve now for the first time named a specific route. As noted by Australian Business Traveller, JetBlue has revealed that Boston to London would be the most logical route to begin with, given they have a big presence in Boston and feel that fares on this route are high priced and ripe for new, lower cost entrants.
Here is an example of return prices in business class in a few months time.